Our Impact Areas

Our Impact Areas

Islam to Muslims

Promote a balanced moderate understanding of islam within the american context and a tarbiyah driven methodology for the muslim community

Leadership Development

Empower a new generation of leaders with the tools, skills, and programs needed for relevant Islamic leadership, scholarship, mentorship, activism and Islamic work

Community Mobilization

Organize and mobilize Muslim community towards a shared need grounded in Prophetic methodology.

Social Justice

To advance society towards justice and equity by tackling social ills and oppression.

Islam to Non-Muslims

To convey Islam with utmost clarity to the American public as a God-centered way of life.

Operate with Excellence

Developing & implementing processes to ensure an exceptional experience for all who engage with us.

1

Focus Area #1

Definitions

Islam for Muslims

Promote a balanced understanding of Islam within the American context and a Tarbiya and movement-driven methodology for the Muslim community

Subareas of Focus

Develop

Collect and analyze relevant research to guide us in the development of MAS content and programming

Produce

Design and package materials, programs, and trainings that address needs and align with the MAS methodology

Distribute

Market what has been produced to the target audience via platforms that they are engaged on

Outcomes

Knowledge

A proficiency in authentic and relevant knowledge that strengthens an individual’s practice and service, transforming them into a committed Islamic worker

Behavior

Practicing the foundational acts of worship, Self-accountability (muhasaba), character, and adab (servant leadership) along with positive engagement in community

2

Focus Area #2

Definitions

Leadership Development

Empower a new generation of leaders with the tools, skills, and programs needed for relevant Islamic leadership, scholarship, mentorship, activism, and Islamic work

Subareas of Focus

Train

Collect and analyze relevant research to guide us in the development of MAS content and programming

Equip

Provide current leaders with materials, activities, and resources they need

Support

Continue mentoring current leaders, helping prevent spiritual burnout

Outcomes 

Capacity

An increased number of community leaders who understand the needs of those around them and have the skillsets to serve in diverse areas

Influence

Practicing the foundational acts of worship, Self-accountability (muhasaba), character, and adab (servant leadership) along with positive engagement in community

3

Focus Area #3

Definitions

Leadership Development

Empower a new generation of leaders with the tools, skills, and programs needed for relevant Islamic leadership, scholarship, mentorship, activism, and Islamic work

Subareas of Focus

Train

Collect and analyze relevant research to guide us in the development of MAS content and programming

Equip

Provide current leaders with materials, activities, and resources they need

Support

Continue mentoring current leaders, helping prevent spiritual burnout

Outcomes 

Capacity

An increased number of community leaders who understand the needs of those around them and have the skillsets to serve in diverse areas

Influence

Practicing the foundational acts of worship, Self-accountability (muhasaba), character, and adab (servant leadership) along with positive engagement in community

4

Focus Area #4

Definitions

Operating with ihsan/Excellence

Developing and implementing processes to ensure an exceptional experience for all who engage with us

Subareas of Focus

Foster

Provide an excellent experience and professional services to all those who engage, connect, and partner with MAS to foster belonging

Communicate

Create effective and reliable communication and marketing processes that align the organization on all levels and enhance the work locally and nationally

Optimize

Continue mentoring current leaders, helping prevent spiritual burnout

Outcomes 

Welcoming Culture

An inclusive, diverse, and welcoming culture that strengthens relationships (brotherhood/sisterhood), promotes equity, and creates lifelong bonds

Strategic Alignment

All levels of the organization, locally and nationally, are connected and aligned in a way that best supports MAS’ vision and strategic direction

Financial Sustainability

To support, sustain, and grow the organization long-term

5

Focus Area #5

Definitions

Islam to NonMuslims

To convey Islam with utmost clarity to the American public as a God-centered way of life.

Subareas of Focus

Connect

Empowering the Muslim public to develop personalized relationships by connecting with non-Muslims, integrating directly in society.

Develop

Develop content, materials, and programs in collaboration with other organizations in the field to support individuals to engage in dawah.

Distribute

Disseminate content to individuals and to the masses that shift the narrative of Islam and Muslims in America positively.

Outcomes 

Positive Image

An enhanced positive perception of Islam and Muslims and an increase in allies who advocate for the Muslim community

Accepting Islam

Increased number of non-Muslims who accept Islam as their faith