Our Impact Areas
Our Impact Areas
Islam to Muslims
Promote a balanced moderate understanding of islam within the american context and a tarbiyah driven methodology for the muslim community
Leadership Development
Empower a new generation of leaders with the tools, skills, and programs needed for relevant Islamic leadership, scholarship, mentorship, activism and Islamic work

Focus Area #1
Definitions
Islam for Muslims
Promote a balanced understanding of Islam within the American context and a Tarbiya and movement-driven methodology for the Muslim community
Subareas of Focus
Develop
Collect and analyze relevant research to guide us in the development of MAS content and programming
Produce
Design and package materials, programs, and trainings that address needs and align with the MAS methodology
Distribute
Market what has been produced to the target audience via platforms that they are engaged on
Outcomes
Knowledge
A proficiency in authentic and relevant knowledge that strengthens an individual’s practice and service, transforming them into a committed Islamic worker
Behavior
Practicing the foundational acts of worship, Self-accountability (muhasaba), character, and adab (servant leadership) along with positive engagement in community

Focus Area #2
Definitions
Leadership Development
Empower a new generation of leaders with the tools, skills, and programs needed for relevant Islamic leadership, scholarship, mentorship, activism, and Islamic work
Subareas of Focus
Train
Collect and analyze relevant research to guide us in the development of MAS content and programming
Equip
Provide current leaders with materials, activities, and resources they need
Support
Continue mentoring current leaders, helping prevent spiritual burnout
Outcomes
Capacity
An increased number of community leaders who understand the needs of those around them and have the skillsets to serve in diverse areas
Influence
Practicing the foundational acts of worship, Self-accountability (muhasaba), character, and adab (servant leadership) along with positive engagement in community

Focus Area #3
Definitions
COMMUNITY MOBILIZATION
Organize and mobilize the Muslim community towards a shared cause grounded in Prophetic methodology
Subareas of Focus
Identify
Use qualitative research from community leaders to prioritize community needs that align with our focus areas
Organize
Motivate and collaborate with like-minded individuals to create change in society
Anchor
Communicate and collaborate with supporters to mobilize the community around key issues
Outcomes
Network
An increased number of community leaders who understand the needs of those around them and have the skillsets to serve in diverse areas
Scale
Exponential growth and impact resulting from strategic networking and partnerships

Focus Area #5
Definitions
Islam to NonMuslims
To convey Islam with utmost clarity to the American public as a God-centered way of life.
Subareas of Focus
Connect
Empowering the Muslim public to develop personalized relationships by connecting with non-Muslims, integrating directly in society.
Develop
Develop content, materials, and programs in collaboration with other organizations in the field to support individuals to engage in dawah.
Distribute
Disseminate content to individuals and to the masses that shift the narrative of Islam and Muslims in America positively.
Outcomes
Positive Image
An enhanced positive perception of Islam and Muslims and an increase in allies who advocate for the Muslim community
Accepting Islam
Increased number of non-Muslims who accept Islam as their faith