Our Impact Areas
Our Impact Areas
Islam to Muslims
Promote a balanced moderate understanding of islam within the american context and a tarbiyah driven methodology for the muslim community
Leadership Development
Empower a new generation of leaders with the tools, skills, and programs needed for relevant Islamic leadership, scholarship, mentorship, activism and Islamic work
Social Justice
To advance society towards justice and equity by tackling social ills and oppression.
Islam to Non-Muslims
To convey Islam with utmost clarity to the American public as a God-centered way of life.
Focus Area #1
Definitions
Islam for Muslims
Promote a balanced understanding of Islam within the American context and a Tarbiya and movement-driven methodology for the Muslim community
Subareas of Focus
Develop
Collect and analyze relevant research to guide us in the development of MAS content and programming
Produce
Design and package materials, programs, and trainings that address needs and align with the MAS methodology
Distribute
Market what has been produced to the target audience via platforms that they are engaged on
Outcomes
Knowledge
A proficiency in authentic and relevant knowledge that strengthens an individual’s practice and service, transforming them into a committed Islamic worker
Behavior
Practicing the foundational acts of worship, Self-accountability (muhasaba), character, and adab (servant leadership) along with positive engagement in community
Focus Area #2
Definitions
Leadership Development
Empower a new generation of leaders with the tools, skills, and programs needed for relevant Islamic leadership, scholarship, mentorship, activism, and Islamic work
Subareas of Focus
Train
Collect and analyze relevant research to guide us in the development of MAS content and programming
Equip
Provide current leaders with materials, activities, and resources they need
Support
Continue mentoring current leaders, helping prevent spiritual burnout
Outcomes
Capacity
An increased number of community leaders who understand the needs of those around them and have the skillsets to serve in diverse areas
Influence
Practicing the foundational acts of worship, Self-accountability (muhasaba), character, and adab (servant leadership) along with positive engagement in community
Focus Area #3
Definitions
Leadership Development
Empower a new generation of leaders with the tools, skills, and programs needed for relevant Islamic leadership, scholarship, mentorship, activism, and Islamic work
Subareas of Focus
Train
Collect and analyze relevant research to guide us in the development of MAS content and programming
Equip
Provide current leaders with materials, activities, and resources they need
Support
Continue mentoring current leaders, helping prevent spiritual burnout
Outcomes
Capacity
An increased number of community leaders who understand the needs of those around them and have the skillsets to serve in diverse areas
Influence
Practicing the foundational acts of worship, Self-accountability (muhasaba), character, and adab (servant leadership) along with positive engagement in community
Focus Area #4
Definitions
Operating with ihsan/Excellence
Developing and implementing processes to ensure an exceptional experience for all who engage with us
Subareas of Focus
Foster
Provide an excellent experience and professional services to all those who engage, connect, and partner with MAS to foster belonging
Communicate
Create effective and reliable communication and marketing processes that align the organization on all levels and enhance the work locally and nationally
Optimize
Continue mentoring current leaders, helping prevent spiritual burnout
Outcomes
Welcoming Culture
An inclusive, diverse, and welcoming culture that strengthens relationships (brotherhood/sisterhood), promotes equity, and creates lifelong bonds
Strategic Alignment
All levels of the organization, locally and nationally, are connected and aligned in a way that best supports MAS’ vision and strategic direction
Financial Sustainability
To support, sustain, and grow the organization long-term
Focus Area #5
Definitions
Islam to NonMuslims
To convey Islam with utmost clarity to the American public as a God-centered way of life.
Subareas of Focus
Connect
Empowering the Muslim public to develop personalized relationships by connecting with non-Muslims, integrating directly in society.
Develop
Develop content, materials, and programs in collaboration with other organizations in the field to support individuals to engage in dawah.
Distribute
Disseminate content to individuals and to the masses that shift the narrative of Islam and Muslims in America positively.
Outcomes
Positive Image
An enhanced positive perception of Islam and Muslims and an increase in allies who advocate for the Muslim community
Accepting Islam
Increased number of non-Muslims who accept Islam as their faith